Marketing wizard: email builder

When you are in the campaign builder, do not enter any campaign info, you will lose it once you choose a template. Go directly to the "template library" tab. It may take a minute or two to load.
Select the template you want to use.
Click the blue "save to my templates" button.
Name the template and click "save to my templates".
Reload the page.
Go back to the campaign builder, select "create a new campaign from" and choose the template you just saved from the dropdown list.
Continue building the email as normal.

Field codes

You can easily personalize your messages by inserting codes. These codes get replaced with information from the database. To access the field codes, click on the "field codes" tab next to the HTML tab. There is a list of code options and further instruction.

Link codes

A great way to increase purchases from your emails is to use links that save the customer time or improve clarity. To access the link codes, click on the "link codes" tab next to field codes. There is a list of code options and further instruction.

Body

Within the message builder, click "Body" on the right side. The body styles are used to format the entire email. You are able to change specific items within each content item.

Text color
Choose the color you would like all of the text content using HEX, RGBA, or the color chooser.

Background color
This will be the background color for the entire email.

Background image

Upload image
If you would like a background image, add one here. Use "Upload Image" to choose an image from your computer or enter a URL from your marketing resources. Even if you have a background image, make sure that the background color also works with the rest of your email, some email providers cannot load background images so your background color will display.

Apply effects
Click the apply affects button to edit the image using filters, cropping, added text, corners, etc.

Image size

Contain: The entire image will be shown and the size of the image will change dependent on the length of your email. The chosen background color will show be used for the remaining background, not covered by the image.

Cover: The entire background will be covered with the image, therefore some of the image will be cut off but more will show dependent on the length of your email.

Custom: Set the exact height and width of the image. In order to not stretch the image, set either height or width and set the other as auto.

Repeat
If "Contain" or a custom image size has been chosen, you can choose a repeat method. Your image will be repeated in the chosen pattern to (partially) cover the background.

None: The background will not repeat.

Repeat: Will repeat both horizontally and vertically, in a tile pattern.

Horizontal: Only repeats left to right, any extra vertical space will be the chosen background color.

Vertical: Only repeats top to bottom, any extra horizontal space will be the chosen background color.

Position
The "Position" setting determines how your image will be aligned with the email background. Simply choose a position from the square, and the image will always appear in that position, regardless of its size. For example, selecting the bottom right corner will ensure that the bottom right of the image is always visible. Choosing the middle option will center the image in the email and adjust its size to fit the available space.

Content width
The content width is the width of the text and images of your email. The width of the background will be determined by the width of screen the reader is on. A recommended width is between 600 and 640 px.

Content alignment
Choose if you would like to align just the content section to the left or the center.

Font family
Choose the font you would like to use for you email content. The only available font options are fonts that will work in all email providers.

Links

Color
The color of all hyperlinked text.

Hover color
The color of hyperlinked text when the reader puts their mouse over the top of the text.

Link and hover toggles
Toggle "Underline" or "Hover underline" on or off dependent on your preference.

Content

The overall styles of your email have now been set in the Body section. Now it is time to drag and drop content to your email.

Columns
Adding a column section will add a new block to the email. Choose how many columns you would like for this section. After the number of columns has been chosen, there will be a tab under column properties for each column. Here you can set the background color, padding, border, and border roundedness of each column.

Padding
The amount of space between the content and the edge of the column

More options
If "more options" is toggled off, all the sides of the column will have the same properties. If it is toggled on, you can change the properties of each individual side.

Heading
There are four heading options: H1, H2, H3, H4. H1 is the most major heading and H4 is usually the most minor heading, but more important than just a text block. You also have the chance to change size, color, weight, alignment, and font.

Text
This is used for any general text block, that is not a heading.

Image
Upload an image from your computer, by copying and pasting the link from your marketing resources, or by choosing an image from Unsplash, a free image website.

Auto width
If this is toggled on, the image will take up the space of the content block. If this is toggled off, you can choose the percentage of the width the image will take up.

Alternate text
This is very important for screen readers or email providers that block images. Write a short description of the image here.

Image link
Add a link to the image if necessary. The target determines if the image opens in a new tab or the same tab.

Button

Link
Under action, add the link for the button. The choose if the link will open in a new tab or the same tab.

Color
Change the general button and text color as well as the button and text color for when the reader's mouse hovers over the button.

Divider
The divider is a simple horizontal line that is often used to break up sections of content.

Width
The length of line in comparison to the content width

HTML
Add custom HTML code using this content block.

Menu
A menu is a vertical or horizontal list of hyperlinked items.

Images

Search for royalty free images through Unsplash. Drag and drop any image into the email.

Other settings

Desktop vs mobile
Always create your original email using the desktop view. Once your email is set up, click on each content item and choose mobile at the top of the settings. Any setting changed there will only affect mobile views.

Hide on desktop/mobile
On the bottom on each content block setting, there is a toggle to hide the specific section on either desktop or mobile.

Rearrange content blocks
To rearrange content within your email, click on the item you need to move. Then click, hold the four way arrow, and drag the content block to where it needs to be.

Marketing wizard: email builder

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